Experience-Based Stories from 25 Fathoms
Real Experiences
Real-life stories from the deep archives of our collective experience that illustrate the good, the bad and the ugliness of life in the deep, blue sea of our experience.

Project Management Stories

Flipped the Roles to Keep Go-Live on Track
Late testing doesn’t need heroics — it needs a better operating model.
In large integrations, Business Acceptance Testing (BAT) is supposed to be the moment the business proves the system works for them.
But in Wave 8 of the Gillette SAP APO DRP integration, BAT didn’t fail because the system was broken.
It stalled because the business wasn’t ready to execute.
The Gillette integration was an eight-wave program. I served as the IT technical lead for the first wave (Latin American blades and razors) and the last wave (North American Oral-B and Braun).
Wave 8 reached BAT with low buy-in and delayed engagement—configuration inputs lagged, testing scenarios lagged, and training lagged.
And within the first few weeks, it became clear: the business team wasn’t going to finish BAT on schedule.

VMware Rollout to 142 Sites Through Standardization
VMware wasn’t the hard part — making the work repeatable was.
Virtualization was viewed as a major cost-savings opportunity.
But when I took over the program, the constraint wasn’t the platform.
The constraint was repeatability.
Each site proposal was essentially a custom job: custom equipment scope, custom pricing, and custom analysis to estimate savings. Even basic baseline questions—like what a site was paying for its current infrastructure—weren’t easy to answer consistently.

Qualification Earns the Right to Ship — Readiness Gates That Protected a CM-to-Site Transfer
Capital and construction don’t make you ready. Qualification does.
This is the story of a contract manufacturer → internal site migration where the dramatic part was getting equipment into the building… and the deciding part was earning the right to ship.
In operations, we love things you can see.
Construction. Installs. Equipment arrival.
That feels like progress.
Readiness doesn’t always look like progress.
Until you’re in PQ and the process won’t cooperate.

Stage Gates Don’t Work Until They’re Executable
A stage gate isn’t real until it lives in the system.
Stage gates are one of those ideas that everyone agrees with.
They sound like discipline.
They sound like predictability.
They sound like “how serious teams run projects.”
But there’s a version of stage gates that never changes anything.
It’s the version that lives in a slide deck.
And there’s the version that actually improves execution:
The one that turns each gate into clear milestones, assigns owners and due dates, and makes progress visible in the tool where work happens.

Artwork is the Long Pole — How I Scaled Partner Capacity and Integrated Copy Change to Protect a Plant Transition
Most plans underestimate artwork.
This is the story of how a capacity ceiling + a missing PO path could have quietly stalled delivery—and what I did to prevent that.
In operations, we love things you can see.
Equipment. Construction. Line trials.
Those feel like “real progress.”
Artwork feels… administrative.

Unblocking SME Onboarding for a Time-Sensitive FDA Submission
Access Before Action.
Some projects don’t stall because the work is hard.
They stall because the people can’t even get in.
I was brought in on a short-term contract to support a global pharma company on time-sensitive clinical-trial documentation feeding an FDA submission.
We had the team. We had the urgency. We had the assignment.
What we didn’t have was a clean path into their systems.

Clean Master Data. Faster Work. Less Rework.
Ambiguity slows teams. Ownership restores speed.
Systems don’t break because people don’t care.
They break when ownership is unclear.
During a contract manufacturer onboarding at Thriving Brands, I got close enough to the day-to-day work to spot a problem that looked “small”… until it wasn’t:
Our SKU descriptions weren’t consistent.
Not a little inconsistent.
All over the place.

125 Artworks. 30 Days. No Playbook.
Pressure doesn’t create problems—it reveals them.
The cease-and-desist hit early, and we had to build the artwork system while the work kept moving.
Digital Marketing Stories

Outsourcing Watch Outs
Bill thought his initial meeting with us would be a complete waste of time since he had just launched a refreshed website with a new service provider. Rick shares that after a few short minutes Bill requested an extension to get additional insights regarding the mistakes they had made when selecting a partner to refresh and support their company website.

That Scary First Step
Rick Barron uses the fear and trepidation of his first SCUBA dive at night to illustrate how 25 Fathoms enables U.S. Manufacturers to enter the darkness of digital marketing with an experienced guide, offering reassurance, providing leadership through the process and establishing an ongoing partnership coaching clients to do the work themselves.
