Marketing Coach & Mentor
Guiding Your Marketing Team to Success
Providing strategy and executive guidance and advice to nurture your internal marketing resources and investment.
Flat Fee
Your monthly investment remains the same regardless of the services used. No add-ons or up-charges for additional scope.
Custom Solutions
You’ll receive services that are tailored to your needs with no attempts to force a standard solution upon you.
Cancel Anytime
We understand your needs change, sometimes unexpectedly. You’re not locked into a long-term contract. Cancel with just 30 days notice.
Marketing Coach & Mentor
What Can We Do For You?
Teacher
If your Marketing Director or team members are new to their role or come with a very focused skill set, they may benefit from one-on-one time from one of our Strategic Advisors. Our advisors are experts in a diversity of digital marketing solutions and will expedite the skill development of your team/leaders.
Accountability Partner
If your Marketing Director uses jargon and abbreviations that are foreign to your manufacturing leadership, they may benefit from an accountability partner that speaks digital marketing. Our Strategic Advisors are experts in marketing KPIs and can challenge your Director in ways you may be unable to.
Sounding Board
If your marketing leadership/team is struggling to generate “winning” ideas, it might be time to provide them a mirror to reflect on their thoughts. Our Strategic Advisors have lots of experience evaluating “good ideas” and can help your team sift and sort to find and pursue the true nuggests.
Other Services
We Also Offer
Digital Marketing Agency
Don't have a marketing team? No problem. We're a full digital marketing agency and can provide you with complete access to our team of marketing specialists.
Marketing Leadership
Have a marketing team that needs help? No problem. We'll supplement them with strategic, tactical and execution leadership and subject matter expertise to things done.
Testimonials
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Rick and his team put a digital marketing plan together for us, reworked our website and LinkedIn presence and are helping us stay connected with our clients and prospects with a monthly newsletter. We'd have never gotten started without their leadership and guidance and now have an internal Marketing Manager working side by side to grow our digital marketing investment.
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Hired these guys for a new e-commerce web site and then received a request for a 2-hour meeting...thought to myself, "what could we possibly do for two hours this early in the website design process?" Turned out to be the most productive two-hour meeting I have ever been in. These folks have a real discovery/design process. Impressive!
Blog
Resources & News
Qualification Earns the Right to Ship — Readiness Gates That Protected a CM-to-Site Transfer
Capital and construction don’t make you ready. Qualification does.
This is the story of a contract manufacturer → internal site migration where the dramatic part was getting equipment into the building… and the deciding part was earning the right to ship.
In operations, we love things you can see.
Construction. Installs. Equipment arrival.
That feels like progress.
Readiness doesn’t always look like progress.
Until you’re in PQ and the process won’t cooperate.
Stage Gates Don’t Work Until They’re Executable
A stage gate isn’t real until it lives in the system.
Stage gates are one of those ideas that everyone agrees with.
They sound like discipline.
They sound like predictability.
They sound like “how serious teams run projects.”
But there’s a version of stage gates that never changes anything.
It’s the version that lives in a slide deck.
And there’s the version that actually improves execution:
The one that turns each gate into clear milestones, assigns owners and due dates, and makes progress visible in the tool where work happens.
Artwork is the Long Pole — How I Scaled Partner Capacity and Integrated Copy Change to Protect a Plant Transition
Most plans underestimate artwork.
This is the story of how a capacity ceiling + a missing PO path could have quietly stalled delivery—and what I did to prevent that.
In operations, we love things you can see.
Equipment. Construction. Line trials.
Those feel like “real progress.”
Artwork feels… administrative.
Get Started
It's Never Too Late or Too Early to Get Started
If you're curious, intrigued, skeptical, apprehensive or ready, let's start a conversation to evaluate the value in focusing your message and improving your visibility.