Revealing Your Hidden Business Treasure
25 Fathoms, LLC
Project/Program Management
+
Digital Marketing for
U.S. Manufacturers
Helping companies get more done plus transition the old-school marketing of U.S. manufacturing companies to strategies that sell in the 21st century!
Are Your Projects/Programs Running Wild?
Companies big and small experience issues completing projects and programs on-time and within budget.
- Geographically dispersed team members.
- No single point of accountability.
- Conflicting goals across functions.
- Lack of discipline in managing deliverables.
- No process to escalate issues and road blocks.
- Plenty of others making you feel success is hopeless!
Join the sharp leaders that are REGAINING CONTROL!
Feel Like You’re Being Hunted?
U.S. manufacturers have encountered more challenges to their continued viability in recent years than in most of the previous decades COMBINED!
- Supply chain disruptions with rapid inflation.
- Challenges in staffing/retaining employees.
- Violent swings in demand due to COVID pandemic.
- Dumping by unscrupulous international competition.
- Gigantic surge in online ordering.
- Any others you feel/felt that make you feel like bait!
Join the savvy manufacturers that are FIGHTING BACK!
Why 25 Fathoms?
SCUBA divers are certified by depth - first open water, then advanced, and concluding with technical certifications. The deepest certification before unlimited is 25 fathoms (150 ft).
There's a parallel between diving and the work we do. First, we initially penetrate the surface, exploring what's easy and popular. Some choose to go deeper to find bigger and better things, e.g., shipwrecks, innovations, etc., but doing so requires additional training, practice, and equipment.
The deeper you go the BIGGER the PRIZE!
25 Fathoms guides companies unfamiliar with the depths of their projects or online presence to find the hidden treasure they desire: MORE time, MORE customers, MORE profit!
Serving the Growth of U.S. Manufacturers
We bring established manufacturers into the digital era, leveraging a digital approach to marketing so that they’re sure to THRIVE now and into the future. We work with leaders to develop a digital mindset and manage a team to install and implement the solutions. We enjoy unique challenges. Contact us to share yours.
Services
Project/Program Management
We manage supply chain, marketing, R&D, and engineering projects and programs for businesses of every size via a remote or hybrid location model providing the leadership and discipline many required to finish them.
Digital Marketing Agency
We serve as a digital marketing agency for our clients, providing complete access to our team of marketing specialists until they staff and train internal resources.
Marketing Leadership
We supplement the marketing resources of other clients by providing strategic, tactical and execution leadership with support from subject matter experts to get things done.
Coaching and Mentoring
We're comfortable serving as a coach or mentor for your marketing leadership, providing you with expert advice, perspective and ideas.
Don't See What You Want?
We provide custom digital marketing, direct mail, lead generation, website and copywriting solutions to serve virtually every need.
Testimonials
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Rick and his team put a digital marketing plan together for us, reworked our website and LinkedIn presence and are helping us stay connected with our clients and prospects with a monthly newsletter. We'd have never gotten started without their leadership and guidance and now have an internal Marketing Manager working side by side to grow our digital marketing investment.
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Hired these guys for a new e-commerce web site and then received a request for a 2-hour meeting...thought to myself, "what could we possibly do for two hours this early in the website design process?" Turned out to be the most productive two-hour meeting I have ever been in. These folks have a real discovery/design process. Impressive!
Blog
Resources & News
Stage Gates Don’t Work Until They’re Executable
A stage gate isn’t real until it lives in the system.
Stage gates are one of those ideas that everyone agrees with.
They sound like discipline.
They sound like predictability.
They sound like “how serious teams run projects.”
But there’s a version of stage gates that never changes anything.
It’s the version that lives in a slide deck.
And there’s the version that actually improves execution:
The one that turns each gate into clear milestones, assigns owners and due dates, and makes progress visible in the tool where work happens.
Artwork is the Long Pole — How I Scaled Partner Capacity and Integrated Copy Change to Protect a Plant Transition
Most plans underestimate artwork.
This is the story of how a capacity ceiling + a missing PO path could have quietly stalled delivery—and what I did to prevent that.
In operations, we love things you can see.
Equipment. Construction. Line trials.
Those feel like “real progress.”
Artwork feels… administrative.
Unblocking SME Onboarding for a Time-Sensitive FDA Submission
Access Before Action.
Some projects don’t stall because the work is hard.
They stall because the people can’t even get in.
I was brought in on a short-term contract to support a global pharma company on time-sensitive clinical-trial documentation feeding an FDA submission.
We had the team. We had the urgency. We had the assignment.
What we didn’t have was a clean path into their systems.
Get Started
It's Never Too Late or Too Early to Get Started
If you're curious, intrigued, skeptical, apprehensive or ready, let's start a conversation to evaluate the value in focusing your message and improving your visibility.