Marketing Leadership
Marketing Strategy and Execution Leadership
Leading the way to getting more digital marketing tasks completed for U.S. manufacturing companies.
Flat Fee
Your monthly investment remains the same regardless of the services used. No add-ons or up-charges for additional scope.
Custom Solutions
You’ll receive services that are tailored to your needs with no attempts to force a standard solution upon you.
Cancel Anytime
We understand your needs change, sometimes unexpectedly. You’re not locked into a long-term contract. Cancel with just 30 days notice.
Marketing Strategy & Execution Leadership
What Can We Do For You?
Marketing Plan
Your marketing efforts may be less effective than desired if they’re not supporting a strategic plan. Our Strategic Advisors are experts at working with you to create a marketing plan that leverages your strengths and considers your resource constraints to get the absolute best results possible.
Marketing Calendar
Most manufacturing teams excel at the management of their supply chain projects, creating detailed plans to manage extreme complexity, yet many fail to apply the same rigor to marketing activities. Our Project Managers are experts are laying out a marketing calendar to support the timely completion of your marketing activities.
Content Ideas
While content is KING in the quest to find, nurture, convert and impress new clients, it only works when the topics are relevant and timely for their audience. Our Strategic Advisors are experts at generating new ideas to keep your subject matter experts or copywriters busy serving your clients and ideal prospects.
Project Management
Your project teams are experts in their fields, yet many of these same teams struggle to manage a remote team of technologists and creatives to build or refresh your website or update your social media profiles. Our Project Managers are experts in the completion of digital marketing tasks.
Social Platform Selection
Your efforts to promote your company on “popular” social media sites may be costing you a bundle in lost opportunity. Our Strategic Advisors know that all social media channels are NOT created equal. They’ll identify those best suited for your audience and guide the rework of your profile to maximize your time investment.
Task Completion
Your material supply chain, production process, warehouse, shipping and labor likely provide your team with countless daily challenges, leaving little time for marketing activities to fill your sales pipeline. Our Project Managers can step in to supplement your team to get your marketing tasks completed on time.
Other Services
We Also Offer
Digital Marketing Agency
Don't have a marketing team? No problem. We're a full digital marketing agency and can provide you with complete access to our team of marketing specialists.
Coaching & Mentoring
Would your marketing team benefit from some guidance? No problem. We can coach or mentor your marketing leadership, providing them expert advice, perspective and ideas.
Testimonials
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Rick and his team put a digital marketing plan together for us, reworked our website and LinkedIn presence and are helping us stay connected with our clients and prospects with a monthly newsletter. We'd have never gotten started without their leadership and guidance and now have an internal Marketing Manager working side by side to grow our digital marketing investment.
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Hired these guys for a new e-commerce web site and then received a request for a 2-hour meeting...thought to myself, "what could we possibly do for two hours this early in the website design process?" Turned out to be the most productive two-hour meeting I have ever been in. These folks have a real discovery/design process. Impressive!
Blog
Resources & News
Qualification Earns the Right to Ship — Readiness Gates That Protected a CM-to-Site Transfer
Capital and construction don’t make you ready. Qualification does.
This is the story of a contract manufacturer → internal site migration where the dramatic part was getting equipment into the building… and the deciding part was earning the right to ship.
In operations, we love things you can see.
Construction. Installs. Equipment arrival.
That feels like progress.
Readiness doesn’t always look like progress.
Until you’re in PQ and the process won’t cooperate.
Stage Gates Don’t Work Until They’re Executable
A stage gate isn’t real until it lives in the system.
Stage gates are one of those ideas that everyone agrees with.
They sound like discipline.
They sound like predictability.
They sound like “how serious teams run projects.”
But there’s a version of stage gates that never changes anything.
It’s the version that lives in a slide deck.
And there’s the version that actually improves execution:
The one that turns each gate into clear milestones, assigns owners and due dates, and makes progress visible in the tool where work happens.
Artwork is the Long Pole — How I Scaled Partner Capacity and Integrated Copy Change to Protect a Plant Transition
Most plans underestimate artwork.
This is the story of how a capacity ceiling + a missing PO path could have quietly stalled delivery—and what I did to prevent that.
In operations, we love things you can see.
Equipment. Construction. Line trials.
Those feel like “real progress.”
Artwork feels… administrative.
Get Started
It's Never Too Late or Too Early to Get Started
If you're curious, intrigued, skeptical, apprehensive or ready, let's start a conversation to evaluate the value in focusing your message and improving your visibility.